Pricing Your Home To Sell

Selling Your Home For Market Value!
Even in today’s market, you don’t have to under value your home in order to generate buyers.  At the same time, if you want your home to sell in a reasonable amount of time, it is important that you don’t price your home over market value either.  In the end, it is entirely up to you how you price your home, but it is important to determine what outcome you want to have and what your goals are when determining what your final listing price should be.

Some clients prefer to list on the high side to test the market in the hopes they will make more money from the sale of their home. In the end, the home stays listed for many months with few if any showings, and no movement because the home owner has chosen to over price their home.

In the end, if you want to sell your home and progress to the next stage of your real estate goals, it is important to price your home fairly, with a marketable price that is competitive, but without under valuing your home just to get a quick sale.
Pricing your home fairly is always a fine balance!  In the end, the correct selling price of your home is the highest price the current market will bear. Your home will always sell for the current market value if you are patient, price it right and have a REALTOR®  who is working in YOUR best interest.
I am frequently contacted by home owners who request a free market evaluation of their home. More often than not, I am requested to provide an online evaluation or Comparative Market Analysis and to email the report. 
Unfortunately this does not provide the home owner with information that is accurate enough to make a proper determination of the true value of their home, and in many cases the estimate of the value of their home will be undervalued.
For this reason, I prefer to do more than providing a standard comparative market analysis. Consider the following questions:
Do you know how much your home has appreciated over the last few years?  Do you know how much CASH is tied up in your home?  What your REAL equity is?
Serious sellers should request an on site evaluation to determine the most accurate potential value of your home.
Why?  Because any  CMA provided by using the standard tools available to Real Estate professionals cannot take into account what the REALTOR® is able to add into the equation by attending and viewing specific upgrades, taking accurate measurements and comparing what they see on site to other homes they have been to that are in a similar category as your home.  For this reason, an on site Maximum Home Value Audit provides you with a more accurate calculation of what the fair market value is for your home.





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Data supplied by CREB®’s MLS® System. CREB® is the owner of the copyright in its MLS® System. The Listing data is deemed reliable but is not guaranteed accurate by CREB®.
The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.
The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.